Retail Lighting has the primary goal to attract customers, to provide sufficient functional lighting for the evaluation of the merchandise articles displayed, and to facilitate the completion of the sale. Additionally, lighting is part of the overall shop atmosphere and is an excellent tool to communicate the retailer's brand image to the consumer.
The primary goal of retail lighting are to attract customers, provide sufficient lighting for the evaluation of the merchandise goods, and to facilitate the completion of the purchase at the point of sale. The first job of retail lighting is to get customers entering the store. Once they are in, lighting is used to manipulate their movement. Like mosquitos are attracted to fire, humans are ´phototropic´ - their movement can be influenced and directed by the intentional placement of light.
[caption id="attachment_1321" align="alignnone" width="690"] 3D Printed Pendants can enrich the overall Retail Lighting[/caption]
3D Printing Retail Lighting
Lighting is used in retail stores not only to attract customers to a particular display, but also to direct the flow of customer traffic in a particular pattern and influence their behaviour. For that purpose, general lighting, perimeter lighting, shelve/display and accent lighting are the most common lighting applications used in the shop. Any of them can widely benefit from the benefits 3D printing technologies increasingly offer.
If you´re interested in retail design in general, please refer to the retail design page on Wikipedia. We will frequently post updates on how 3D printing functional or decorative light fixtures enrich the retail environment.
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